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                                           Research FAQ

Why should I hire a Researcher?

Everybody uses research. An Information Professional can find the targeted information you need more efficiently than you can yourself. And a researcher can process that information to make it useful and actionable, freeing you up to actually do your job.

I know how to use Google. Can't I just look it up on the web?

Search engines and “the web” look at only a tiny fraction of the information that is actually available “on-line.” The internet is a large, unordered collection of truly valuable gems hidden beneath piles of useless sludge. It takes more than a few keywords in any search engine to find the right information.

So how do you find it?

We have learned how to access the “invisible web.” This is the goldmine that the search engines just cannot find. Much of it is hidden in fee-based databases or other restricted-access websites. Even the freely accessible sites often require “deep-mining” to extract the relevant information, analyze it and compile it into a useable format.

I already know about databases and restricted-access websites. And I have access.

Good for you! You are ahead of the curve. Now, what did you neglect while you were searching that database? How many items got added to your to-do list while you were digging through your digital treasure trove? Instead of watching your to-do list lengthen, join the growing list of companies currently outsourcing their research tasks. Check. Doesn't that feel good?

I'm just going to hire a full-time researcher.

Great idea! Maybe. You might want to consider some of the strategic differences between an independent information professional (IIP) and somebody in-house. The IIP will likely have more objectivity and greater access to information vendors (remember, most of these vendors require access fees). The IIP also has a variety of clients, resulting in wider experience than an in-house researcher is likely to attain. In essence, the IIPs job is one long continuing education course, which means more knowledge to draw on and produce results.


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