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Online Presence FAQ
What Does an Online PresenceOptimizer
Do?
Help small to medium businesses
create and maintain a positive online presence. Often, smaller
businesses, especially local businesses, don’t believe they need an
online presence. After all, they are in the community, and
everybody knows about them, right? Well, maybe. But knowing about
you does not automatically translate into doing business with you.
Your business needs to be top of mind when your target customers
are looking for your service or product.
My website designer said my site was already
optimized for search engines. What can you
do?
Assuming that is accurate, then you
are off to a good start. However, there is more to an effective
online presence than a one-time site optimization. An optimized
site will make the rest of your online efforts pay off better, but
it’s also not a set-it-and-forget-it type of activity. Your
website’s ranking in the search engine results pages will rise and
fall based on both your own site’s optimization and your
competitor’s online activities. You need an ongoing
plan.
Let LookSee Info help you develop and
implement a comprehensive plan to boost and maintain your online
presence.
I'm a small local business. I don't do any
business online. Why do I need an online
presence?
Your customers are looking up
businesses on the web. If you don’t have at least a local listing
in the major search engines, you are missing out on potential
business. Think about it; when was the last time you picked up a
phone book? If you’re like me, it was when you picked it up off the
front porch and tossed it on a shelf to collect dust.
I'm a small local business. I don't do any
business online. Do I really need a website?
Not necessarily, although I'd
recommend it. Whether or not you have a website, you do need an
online presence (see Why do I need an online presence?). Some small
businesses do fine with listings on local business portals and
industry-specific directories, but these sites are limited in their
functionality. With a website of your own, you can see how many
people are actually visiting, where they are coming from and what
pages they are visiting. This is valuable information when planning
future marketing strategy. With your own website, you can also set
up individual landing pages for special promotions and advertising
campaigns.
LookSee Info can help you get set up
with a basic website and ensure it is optimized to convert the
traffic you’ll draw in from your other online efforts.
I'm doing quite qell with my traditional
marketing campaigns. I don't have the time or the money to invest
in marketing myself online.
Traditional advertising is becoming
less and less effective as a primary marketing channel. People
aren’t responding to TV ads because they aren’t watching them
(thank the DVR). People aren’t listening to your radio ads because
they’re plugged into their iPods. Newspaper ad revenue is down
because smart companies are recognizing that fewer people are
reading the papers, and those that do aren’t looking at the ads.
The phone book’s yellow-pages is a dead end because most people
never open a phone book anymore.
When your next customer is looking
for your service or product, he will perform an online search,
probably on Google. Will you be there?
With LookSee Info’s help, you can
be.
I only sell in my town. I don't want to be
visible to the whole world! I can't afford to pay for clicks that
have no chance of paying off.
Sometimes you might actually want
people in other locations to find you; people take vacations,
companies look for suppliers in areas they want to expand into,
people and companies move to new locations.
Of course, those people, as well as
your local customers, will most likely search by location. We can
optimize your site to appear when searchers specify a town or
region. For paid advertising campaigns, we can use geotargeting so
that your ad only appears to searchers in your area. In this way,
you can ensure that you will be found by the people most likely to
become your next customers.
And online marketing has typically
the lowest cost-per-lead of the lead sources.
I don't have time!
Of course you don’t. That’s why you
decide on the level of involvement you will have in the process and
I will do the rest. There will be an initial time commitment, to
ensure I know who your target audience is, what keywords are most
appropriate to your business and what direction you want to take
your business. After that, it’s up to you how hands-on you want to
be, or if you just want monthly reports.
Let LookSee Info help you determine
the best channels for your online efforts.
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